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Jak and Robert, the founding brothers, helped set up a space called Hamilton House. Hamilton House has been around for about 8 years. After running their own space, there were typical business issues that arose. To solve these problems, they came up with the idea of Habu. The initial idea was developed about 4 years ago. For a while, they had no funding so the product didn’t gain any traction.
Because Jak and Robert are brothers, they had experience with designing things together. About 3.5 years after they came up with the idea of Habu, they were able to get their first investor, Webstart. Once they received funding, they hired a group of 5 people to help run the business.
They launched the product in fall of last year, 2016. So, it took about 3.5 years from the initial idea to the launch. There had been an initial version of the product that was used for testing. However, over the years it got scrapped and completely renovated. A big portion of the 3.5 years was due to the fact that they had no developers.
Aside from funding, expectation management was a bit of a challenge. The thing about building a coworking software is that people have different intentions for its use. Not every coworking space is the same. So, each user has different expectations for the product. Therefore, it was important to develop a product that solves everyone’s needs.
From a product perspective, Habu really focuses on speed and simplicity. The tool is responsive and fast. Being able to do things instantaneously is very important. From a marketing/sales perspective, we take a customer relations approach. We focus on relationship-building with our clients. These things altogether helped us to be more competitive.
We strive to constantly improve. We are always updating and adding things to our current system. We have also been working on developing a prototype that will assist with checking members in automatically. It will be a good tracking method for places that don’t have a front-desk assistant.
Resources! Resources are critical to any project. With developers and funding, it allows the process to move along a lot quicker.
Unlike some of the competition, we didn’t outsource our software; we developed it in-house. This allows us to have more control over our system. Also, some competitors developed their product a long time ago and don’t keep up with the changes in the market. This can result in the platform feeling outdated and unmodern, which usually deters customers. Habu does a great job in making sure things stay updated and fresh. Most importantly, Habu is passionate about giving their customers a quality experience.
The booking and invoicing system is really nice and easy to use. Sometimes, I actually wish I had my own space to manage so I could use the product more often.
I started off at Coworking Insights. Last summer I decided to do a big research on coworking tools. I spent a great amount of time researching and reviewing different tools. When I came across Habu, it really stood out among all the other tools. Their product and their overall approach was something that interested me. Their overall vibe was so perfect, I couldn’t resist. So, after I completed my big research project I asked if I could join the team. They gladly accepted, and now I get to help with marketing.
Alt Space is a coworking space that uses the coworking tool, Habu, to help run it. I was given a chance to have a…
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